
KFC has a new twist on your typical chicken sandwich--and it's breadless. A sandwich with no bread? What? Can you even call that a sandwich?
Well, KFC calls it the Double Down, and it's coming to a KFC near you April 12. The $5 sodium-filled, fatty fest sandwich replaces a bun with two chicken patties. It is then filled with two pieces of bacon and two pieces of cheese smothered in sauce. Whoa.
This meat-on-meat sandwich not only contains 60 percent of our recommended daily sodium consumption, but also about 50 percent of our daily supply of saturated fat, according to USA Today.
This may sound outrageous to some but to others it may be a dream come true. KFC is hoping the new menu item will appeal to its heaviest users--guys age 18 to 24. This new concept may be just the thing to create some buzz and draw traffic; both new and old.
"We had people driving across state lines to try the product," says Javier Benito, executive vice president of marketing and food innovation at KFC.
Regardless of its nutritional value, I think the Double Down will deliver just what KFC wants, and more.
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